Nova Launcher's New Owner Considers Adding Ads to Free Version, But Promises Paid Experience Remains Ad-Free.
In a recent development that has sent shockwaves through the Android community, it has been revealed that Instabridge, the new owner of Nova Launcher, is "evaluating ad-based options" for the free version of the popular launcher. While this news might come as a disappointment to some users, Instabridge assures them that the paid experience, Nova Launcher Prime, will continue to be ad-free.
The decision to consider adding ads to the free version of Nova Launcher was announced by Instabridge in a blog post on Tuesday. The company stated that its "immediate focus is simple: keep Nova stable, compatible with modern Android, and actively maintained." However, it also mentioned that it's "evaluating ad-based options" for the launcher.
Users have already reported seeing ads in the free version of Nova Launcher, which has sparked concerns about the direction Instabridge plans to take the product. Barry, the founder of Nova Launcher, has expressed skepticism about the decision to add ads, stating that contracts with the community are "complicated" and that he is unsure if Instabridge will honor its promises.
Despite these uncertainties, Instabridge remains committed to maintaining Nova Launcher's stability and compatibility. The company has also hinted at the possibility of open-sourcing Nova, which would allow users to modify and contribute to the launcher.
However, Barry believes that open-sourcing Nova "has to be a component" of helping rebuild trust with the community. He has already completed the prep work for an open-source release of Nova 8.1, but it remains unclear whether Instabridge will follow through on this promise.
For now, users can only wait and see how Instabridge plans to proceed with Nova Launcher. While adding ads to the free version might seem like a pragmatic move, it's likely to alienate some users who value the product's ad-free experience.
In a recent development that has sent shockwaves through the Android community, it has been revealed that Instabridge, the new owner of Nova Launcher, is "evaluating ad-based options" for the free version of the popular launcher. While this news might come as a disappointment to some users, Instabridge assures them that the paid experience, Nova Launcher Prime, will continue to be ad-free.
The decision to consider adding ads to the free version of Nova Launcher was announced by Instabridge in a blog post on Tuesday. The company stated that its "immediate focus is simple: keep Nova stable, compatible with modern Android, and actively maintained." However, it also mentioned that it's "evaluating ad-based options" for the launcher.
Users have already reported seeing ads in the free version of Nova Launcher, which has sparked concerns about the direction Instabridge plans to take the product. Barry, the founder of Nova Launcher, has expressed skepticism about the decision to add ads, stating that contracts with the community are "complicated" and that he is unsure if Instabridge will honor its promises.
Despite these uncertainties, Instabridge remains committed to maintaining Nova Launcher's stability and compatibility. The company has also hinted at the possibility of open-sourcing Nova, which would allow users to modify and contribute to the launcher.
However, Barry believes that open-sourcing Nova "has to be a component" of helping rebuild trust with the community. He has already completed the prep work for an open-source release of Nova 8.1, but it remains unclear whether Instabridge will follow through on this promise.
For now, users can only wait and see how Instabridge plans to proceed with Nova Launcher. While adding ads to the free version might seem like a pragmatic move, it's likely to alienate some users who value the product's ad-free experience.