OK Go Reflects on Viral Success and Grammy Nod for 'Love' Music Video
Damian Kulash and Tom Nordwind, the lead vocalists of OK Go, sat down for an intimate Q&A session to discuss their latest music video "Love," which earned them a Grammy nomination. The duo, who rose to fame with their viral hit "Here We Go Again" in 2006, reminisced about their journey from an 11-year-old band playing festivals to international stardom.
The 'Love' Video, a High-Energy Spectacle
OK Go's "Love," a five-minute music video featuring the band performing on a moving staircase, showcases their signature blend of high-energy dance and catchy hooks. The duo reflected on the creative process behind the video, which they produced using AI-powered software to generate the staircase.
"We wanted to push the boundaries of what was possible in music videos," Kulash explained. "We experimented with AI tools to create an immersive environment that would engage our audience." Nordwind echoed his sentiments, stating, "It's exhilarating to see how far we've come since 'Here We Go Again.' The technology has enabled us to explore new ideas and push the limits of what music videos can achieve."
A Milestone Moment: Reflecting on their 2006 Grammy Win
The conversation took a nostalgic turn as the duo reminisced about their first-ever Grammy win for "Here We Go Again." Kulash recalled, "We were ending an album cycle and thought we'd just gain 50 new fans. The next week, the album was back at number one, and we started touring again." Nordwind added, "It was intense and exciting – like anything can happen. One weird thing connects, and your life changes."
A 'Love' that Resonates
OK Go's music video "Love" has resonated with fans worldwide, thanks to its unique blend of energy and catchy hooks. The duo attributed the video's success to its relatable themes and authentic portrayal of their creative process.
"I think people respond to our authenticity," Kulash said. "We're not trying to be anyone else – we're just making music that we love." Nordwind added, "It's cool to see that 'Love' resonates with people on a deeper level."
The Future of Music Videos
As OK Go continues to push the boundaries of music videos, they're embracing AI technology to create innovative and immersive experiences. The duo expressed excitement about exploring new ideas and collaborating with emerging talent.
"We're just getting started," Kulash said. "AI has opened up endless possibilities for us as artists." Nordwind concluded, "It's an exciting time to be a musician – we get to experiment, innovate, and make music that inspires others."
With their latest Grammy nomination and viral success under their belt, OK Go is ready to take on new challenges and create unforgettable experiences for their fans.
Damian Kulash and Tom Nordwind, the lead vocalists of OK Go, sat down for an intimate Q&A session to discuss their latest music video "Love," which earned them a Grammy nomination. The duo, who rose to fame with their viral hit "Here We Go Again" in 2006, reminisced about their journey from an 11-year-old band playing festivals to international stardom.
The 'Love' Video, a High-Energy Spectacle
OK Go's "Love," a five-minute music video featuring the band performing on a moving staircase, showcases their signature blend of high-energy dance and catchy hooks. The duo reflected on the creative process behind the video, which they produced using AI-powered software to generate the staircase.
"We wanted to push the boundaries of what was possible in music videos," Kulash explained. "We experimented with AI tools to create an immersive environment that would engage our audience." Nordwind echoed his sentiments, stating, "It's exhilarating to see how far we've come since 'Here We Go Again.' The technology has enabled us to explore new ideas and push the limits of what music videos can achieve."
A Milestone Moment: Reflecting on their 2006 Grammy Win
The conversation took a nostalgic turn as the duo reminisced about their first-ever Grammy win for "Here We Go Again." Kulash recalled, "We were ending an album cycle and thought we'd just gain 50 new fans. The next week, the album was back at number one, and we started touring again." Nordwind added, "It was intense and exciting – like anything can happen. One weird thing connects, and your life changes."
A 'Love' that Resonates
OK Go's music video "Love" has resonated with fans worldwide, thanks to its unique blend of energy and catchy hooks. The duo attributed the video's success to its relatable themes and authentic portrayal of their creative process.
"I think people respond to our authenticity," Kulash said. "We're not trying to be anyone else – we're just making music that we love." Nordwind added, "It's cool to see that 'Love' resonates with people on a deeper level."
The Future of Music Videos
As OK Go continues to push the boundaries of music videos, they're embracing AI technology to create innovative and immersive experiences. The duo expressed excitement about exploring new ideas and collaborating with emerging talent.
"We're just getting started," Kulash said. "AI has opened up endless possibilities for us as artists." Nordwind concluded, "It's an exciting time to be a musician – we get to experiment, innovate, and make music that inspires others."
With their latest Grammy nomination and viral success under their belt, OK Go is ready to take on new challenges and create unforgettable experiences for their fans.
I'm so proud of Damian & Tom for still being true to themselves and making music they love! Their "Love" video is literally the most high-energy thing I've seen in ages 
The way they used AI to create this epic staircase is genius! 
It's amazing how much their sound has evolved over the years, but that catchy hook from "Here We Go Again" still gives me chills 
. Can't wait to see what they come up with next, hopefully it'll be just as innovative and fun 
. The fact that they're pushing boundaries and experimenting with new ideas is a testament to their creativity and willingness to take risks 
.
. And it's not just about the 'Love' video – it's about the entire OK Go journey that has brought fans together through music 
. Maybe we'll get a more epic 'Here We Go Again' sequel 
? One thing's for sure, OK Go is on fire 
I'm still surprised they've been able to stay relevant after all these years...I mean, who would've thought an 11-year-old band playing festivals would turn into international stardom? 
and i'm still buzzing from it. okay so i was thinking about how cool it would be if they made a video like that with stairs in an actual city setting, you know, like new york or something 
I mean, who would've thought an 11-year-old band playing festivals would become international stardom? AI-powered software is wild too 
. It's great to see them embracing new technology to create innovative experiences for their fans 
. I'm definitely excited to see what they come up with next 
Their "Love" video is literally a masterpiece - that staircase is CRAZY 
It's like, whoa! Their creativity & energy are infectious 
And can we talk about their authenticity? They're just being themselves & making music that resonates w/ fans everywhere 
. The 'Love' video is literally insane - who knew staircases could be so cool 
? Damian & Tom are total legends for experimenting with tech and creating something so unique 
. And can we talk about how authentic they seem? It's like they're just making music because they love it 
I mean, what if it's actually just a clever editing job? 
It's like, do they really think AI is going to revolutionize music videos or is it just a fancy way to say "we made it look cool with some magic"? 
Can't wait to see what they come up with next 
what's next? AI-generated concerts? AI-written lyrics? 
gonna have to bump "love" on repeat till it's their next album release 
The future of music videos looks bright with OK Go at the helm! 