R.E.M.'s Mike Mills Pokes Fun at Ariana Grande's Perfume with Supergroup Single 'My Cologne'
In a lighthearted jab, R.E.M. bassist Mike Mills says he wants to "smell like Ariana Grande" on the debut single from his new supergroup Howl Owl Howl, titled "My Cologne." The song is a cheeky response to Grande's fragrance brand, which shares a name with his band and that of the popular sleep cycle stage.
The joke begins when Mills notes that Grande released a record called "R.E.M." - although it was actually a single from her album "Sweetener" titled "No Tears Left to Cry". Mills then mentions Grande's perfume line, R.E.M., which features containers with cassette designs and labels. The final straw came when Mills discovered one of the cassettes bore his band's name. In response, he said it was time to have some fun.
The song's chorus, "I want to smell like Ariana Grande, and I think she wants you to smell like me," pokes fun at the idea of fragrance brands trying to evoke a particular image or scent. Mills clarifies that his intention is not to be sarcastic but rather to playfully lean into the joke.
The supergroup Howl Owl Howl features Hootie and the Blowfish's Darius Rucker and The Black Crowes' Steve Gorman alongside Mike Mills. The band was born from a deep-seated friendship and a desire for collaboration, with their music fusing roots rock with an open-minded after-native flair. Their debut single "My Cologne" marks 30 years in the making and promises to deliver a fluid, feel-oriented rhythm section paired with the iconic vocal rasp of Darius Rucker.
With their first batch of music finally released, Howl Owl Howl is now gearing up for a tour starting on November 3, accompanied by an album that's rumored not to be about any other pop star fragrance brands.
In a lighthearted jab, R.E.M. bassist Mike Mills says he wants to "smell like Ariana Grande" on the debut single from his new supergroup Howl Owl Howl, titled "My Cologne." The song is a cheeky response to Grande's fragrance brand, which shares a name with his band and that of the popular sleep cycle stage.
The joke begins when Mills notes that Grande released a record called "R.E.M." - although it was actually a single from her album "Sweetener" titled "No Tears Left to Cry". Mills then mentions Grande's perfume line, R.E.M., which features containers with cassette designs and labels. The final straw came when Mills discovered one of the cassettes bore his band's name. In response, he said it was time to have some fun.
The song's chorus, "I want to smell like Ariana Grande, and I think she wants you to smell like me," pokes fun at the idea of fragrance brands trying to evoke a particular image or scent. Mills clarifies that his intention is not to be sarcastic but rather to playfully lean into the joke.
The supergroup Howl Owl Howl features Hootie and the Blowfish's Darius Rucker and The Black Crowes' Steve Gorman alongside Mike Mills. The band was born from a deep-seated friendship and a desire for collaboration, with their music fusing roots rock with an open-minded after-native flair. Their debut single "My Cologne" marks 30 years in the making and promises to deliver a fluid, feel-oriented rhythm section paired with the iconic vocal rasp of Darius Rucker.
With their first batch of music finally released, Howl Owl Howl is now gearing up for a tour starting on November 3, accompanied by an album that's rumored not to be about any other pop star fragrance brands.