R.E.M.'s Mike Mills Wants to 'Smell Like Ariana Grande' on New Supergroup Single 'My Cologne'

R.E.M.'s Mike Mills Pokes Fun at Ariana Grande's Perfume with Supergroup Single 'My Cologne'

In a lighthearted jab, R.E.M. bassist Mike Mills says he wants to "smell like Ariana Grande" on the debut single from his new supergroup Howl Owl Howl, titled "My Cologne." The song is a cheeky response to Grande's fragrance brand, which shares a name with his band and that of the popular sleep cycle stage.

The joke begins when Mills notes that Grande released a record called "R.E.M." - although it was actually a single from her album "Sweetener" titled "No Tears Left to Cry". Mills then mentions Grande's perfume line, R.E.M., which features containers with cassette designs and labels. The final straw came when Mills discovered one of the cassettes bore his band's name. In response, he said it was time to have some fun.

The song's chorus, "I want to smell like Ariana Grande, and I think she wants you to smell like me," pokes fun at the idea of fragrance brands trying to evoke a particular image or scent. Mills clarifies that his intention is not to be sarcastic but rather to playfully lean into the joke.

The supergroup Howl Owl Howl features Hootie and the Blowfish's Darius Rucker and The Black Crowes' Steve Gorman alongside Mike Mills. The band was born from a deep-seated friendship and a desire for collaboration, with their music fusing roots rock with an open-minded after-native flair. Their debut single "My Cologne" marks 30 years in the making and promises to deliver a fluid, feel-oriented rhythm section paired with the iconic vocal rasp of Darius Rucker.

With their first batch of music finally released, Howl Owl Howl is now gearing up for a tour starting on November 3, accompanied by an album that's rumored not to be about any other pop star fragrance brands.
 
OMG u guys! I am DYING over Mike Mills' new single with Howl Owl Howl!! ๐Ÿ˜‚๐ŸŽธ The way he pokes fun at Ariana Grande's perfume brand is just TOO FUNNY! ๐Ÿ’โ€โ™€๏ธ I love how lighthearted and playful the song is, it's like he's saying "hey, we know you're trying to be R.E.M." ๐Ÿคฃ And can we talk about Darius Rucker's vocals? ๐Ÿ”ฅ The fact that this supergroup was 30 years in the making is just wild! ๐ŸŒŸ I'm def adding their debut single to my playlist ASAP and I hope it's part of their upcoming tour - get ready for a rootsy, feel-good rock fest! ๐ŸŽธ๐ŸŽถ
 
OMG ๐Ÿคฃ I love how Mike Mills just pokes fun at Ariana Grande with this song! Like, I get it, the whole R.E.M. perfume thing was kinda awkward ๐Ÿ˜‚ but I guess it's all in good fun now? The supergroup Howl Owl Howl sounds really cool too - can't wait to check out their album ๐ŸŽต and see them live on tour ๐Ÿ’ƒ. Darius Rucker's vocals are gonna be amazing, I just know it! ๐Ÿคฉ
 
๐Ÿ˜ so Ariana Grande thinks she can just release a perfume line and start using R.E.M.'s name? ๐Ÿ™„ like, what's next? Will she start calling herself the "Queen of Athens" now that she's got a few albums under her belt? ๐Ÿคฃ I mean, seriously though, a supergroup with Darius Rucker and Steve Gorman? That's like, the ultimate nostalgia trip. I'll be surprised if anyone can top their debut single's hype ๐Ÿ’ฅ.
 
๐Ÿคฃ so r.e.m.'s mike mills just poked fun at ariana grande's perfume line and i gotta say its kinda funny... but also a lil mean-spirited? like, i get it he's trying to have some fun, but at the end of the day its a pop star's brand we're talkin about... its like, dont you think he couldve just moved on from that? ๐Ÿคทโ€โ™‚๏ธ
 
OMG u guys, I'm literally dying over Mike Mills' response to Ariana Grande's perfume! ๐Ÿคฃ He's basically poking fun at the whole idea of fragrances trying to evoke a certain vibe or image. I mean, who hasn't smelled like their fave celeb's scent? ๐Ÿ’โ€โ™€๏ธ It's so lighthearted and playful, but also kinda clever. I love how he's not being mean-spirited, just having fun with it. And can we talk about the supergroup Howl Owl Howl for a sec? ๐ŸŽธ Darius Rucker and Steve Gorman are part of this talented crew, and their music is all about roots rock vibes with an open-minded twist. I'm SO here for that fluid rhythm section and Darius' iconic vocals! ๐Ÿ’–
 
Ariana Grande and her perfume line are basically just begging to get roasted ๐Ÿคฃ๐Ÿ‘€ And honestly, R.E.M.'s Mike Mills is the perfect guy for the job - he's been sleeping on this one for decades and now he's finally ready to unleash his inner sarcastic snark ๐ŸŽธ๐Ÿ’โ€โ™‚๏ธ My Cologne is basically a love letter to Grande's ego (in a non-toxic way, obvi) and I am HERE. FOR. IT ๐ŸŽถ๐Ÿ˜
 
๐Ÿค” I think this whole thing is like, a reminder that life's too short to take ourselves seriously all the time, you know? Mike Mills just poking fun at Ariana Grande's perfume line and it's actually kinda sweet? Like, who hasn't had an awkward moment where they felt like someone was copying them or not getting them right? But instead of getting salty, he just laughed it off and went for a laugh. That's the thing about friendships and creative endeavors - they're all about embracing the messiness and imperfections, and finding joy in the unexpected moments. And let's be real, who doesn't want to "smell like Ariana Grande"? ๐Ÿคฃ
 
I donโ€™t usually comment but I just can't help it when I saw this... R.E.M.'s Mike Mills poking fun at Ariana Grande's perfume with his new supergroup single is actually kinda genius ๐Ÿคฃ. Like, who doesn't love a good laugh and a cheeky jab every now and then? It's all in good fun and shows that even the most iconic bands can have a bit of humor about themselves. And I gotta say, it's pretty clever how he tied it back to Grande releasing a record called "R.E.M."... anyway, I'm excited to check out this new supergroup Howl Owl Howl's music and see what they're all about ๐ŸŽธ
 
omg ๐Ÿ˜‚ i love this lol the way Mike Mills pokes fun at Ariana Grande's perfume line is so funny ๐Ÿคฃ i mean who doesn't love a good parody? and can we talk about how cool it is that he's got his band name shared with her fragrance brand? genius move, dude! ๐Ÿ’ก i'm definitely gonna give "My Cologne" a listen now, gotta see what the rest of Howl Owl Howl's music sounds like ๐ŸŽต
 
thought this was gonna be a big deal but honestly i'm just happy they're back together ๐ŸŽธ๐Ÿ’• and it sounds like their energy is still infectious... might have to check out their tour tho, been too long since i've seen Darius Rucker live ๐Ÿ˜Ž
 
๐Ÿ˜‚ come on Mike Mills, you gotta bring the funny! ๐Ÿ˜… i mean, using Ariana Grande's perfume as a punchline in your song is lowkey genius ๐Ÿคฃ. but what's even more interesting is that she released her album 'sweetener' and not actually an album called "rem" lololololol, good one rickroll ๐ŸŽง๐Ÿ‘
 
omg can you believe Ariana Grande made a perfume line with R.E.M.'s name lol like what's next they're gonna make a scent called 'The Beatles' ๐Ÿ˜‚๐Ÿšฝ i mean Mike Mills is just joking around, but honestly who wouldn't want to smell like Ariana Grande all day? ๐Ÿ’โ€โ™€๏ธ๐ŸŒธ and that Howl Owl Howl supergroup sounds so fire ๐ŸŽธ๐Ÿ”ฅ they're gonna bring the roots rock vibes and Darius Rucker's vocals are gonna be ๐Ÿ’ฅ can't wait for their tour, might just have to get some of Ariana Grande's 'My Cologne' scent to rep at the concert ๐Ÿ˜‰
 
omg u guys I'm dying over mikey mills poking fun at Ariana's perfume ๐Ÿคฃ like who does he think he is? but at the same time i get it, it's just a joke and we all know how ridiculous it can be when people try to rebrand themselves with their own fragrances ๐Ÿ’„ anyway, I love that Howl Owl Howl is bringing back the roots rock vibe with Darius Rucker on vocals ๐ŸŽธ it's gonna be so lit!
 
omg did you know i just tried the new sour patch kids flavor and it's literally the best thing since sliced bread ๐Ÿž๐Ÿ˜‹ i mean i know some people might say they're too sweet but honestly who cares when everything else is so good? anyway back to r.e.m.'s mick mills being hilarious as always lol what's up with all these perfume names being similar to band names tho it's like they're just trying to get famous or something ๐Ÿคฃ
 
the way artists respond to each other can say so much about our society ๐Ÿค”... i mean, here's this dude Mike Mills from R.E.M. poking fun at Ariana Grande's perfume line and it's all good vibes, right? but what does that say about the value we place on individuality and creative ownership? like, is it cool to borrow someone else's name or image just to make a joke? ๐Ÿคทโ€โ™‚๏ธ... and what's up with the music industry, where one group's success can lead to another's ridicule, only to fuel their own creativity? ๐Ÿ’ก howl owl howl's debut single might be all about playful teasing, but is it also about exploring the blurred lines between friendship and artistic rivalry? ๐ŸŽธ
 
omg lol i cant believe mike mills is lowkey trolling ariana grande over her perfume ๐Ÿ˜‚ like we need another cologne but at the same time its hilarious how he poked fun at it himself! ๐Ÿคฃ and i love that his intentions are pure, just trying to have some fun with it. howl owl howl sounds legit tho, cant wait for their tour ๐ŸŽธ๐ŸŽถ
 
I love how Mike Mills just poked fun at Ariana Grande's perfume line in the most lighthearted way possible! The song "My Cologne" is literally giving me life ๐ŸŽถ๐Ÿ’จ I'm intrigued by the whole collaboration between Howl Owl Howl - it sounds like a super cool fusion of roots rock and something fresh. I've been keeping up with their discography for years, so 30 years in the making just takes it to another level! ๐Ÿ˜ฎ The tour dates are out already? That's awesome news! Can't wait to see how this supergroup brings their unique sound to the stage ๐Ÿคฉ
 
I'm not sure I'd want to "smell like Ariana Grande" even if I could ๐Ÿ˜‚... I mean, have you seen the prices of those perfumes? It's like they're charging you for a scent, not a experience! And what's with all these fragrance brands taking names from famous bands or artists? It just feels like marketing gimmicks to me ๐Ÿค‘. I'd rather listen to some roots rock and enjoy the music than be distracted by the smells ๐Ÿ˜Ž. Howl Owl Howl's sound is supposed to be fluid and feel-oriented, so fingers crossed they can deliver on that!
 
Back
Top