Krafton, a South Korean games publisher behind popular franchises such as PUBG and Subnautica, has announced its transformation into an "AI-first" company. This shift towards artificial intelligence means that human jobs are likely to be at risk, with the company looking to slash its workforce through voluntary resignations.
According to Krafton, this move is not about laying off employees but rather about supporting them in proactively designing their growth direction and embarking on new challenges as the company undergoes an AI transformation. The company aims to support members in "autonomously deciding whether to continue the direction of change internally or expand externally." In essence, it's a call for employees to step up and prove themselves capable of adapting to this new era.
This decision comes after Krafton reported record profits, which will be invested in large-scale investments in AI. The company plans to automate work centered on agentic AI, including the development of an "AI-centered management system." However, it's worth noting that these efforts have already proven to be underwhelming, with a recent MIT study indicating that 95 percent of generative AI pilots at companies are failing.
The latest data suggests that even companies investing heavily in AI are facing significant challenges. A separate study predicts that 40 percent of agentic AI projects will be cancelled by the end of 2027. This makes it increasingly difficult for Krafton to maintain its optimism about the success of this new direction.
As Krafton embarks on this transformation, it remains to be seen whether employees will be able to adapt and thrive in an environment dominated by artificial intelligence. With such a high failure rate among AI-driven projects, it's clear that the road ahead won't be easy.
According to Krafton, this move is not about laying off employees but rather about supporting them in proactively designing their growth direction and embarking on new challenges as the company undergoes an AI transformation. The company aims to support members in "autonomously deciding whether to continue the direction of change internally or expand externally." In essence, it's a call for employees to step up and prove themselves capable of adapting to this new era.
This decision comes after Krafton reported record profits, which will be invested in large-scale investments in AI. The company plans to automate work centered on agentic AI, including the development of an "AI-centered management system." However, it's worth noting that these efforts have already proven to be underwhelming, with a recent MIT study indicating that 95 percent of generative AI pilots at companies are failing.
The latest data suggests that even companies investing heavily in AI are facing significant challenges. A separate study predicts that 40 percent of agentic AI projects will be cancelled by the end of 2027. This makes it increasingly difficult for Krafton to maintain its optimism about the success of this new direction.
As Krafton embarks on this transformation, it remains to be seen whether employees will be able to adapt and thrive in an environment dominated by artificial intelligence. With such a high failure rate among AI-driven projects, it's clear that the road ahead won't be easy.
... like, aren't we just replacing one set of problems with another? I mean, sure, Krafton's making bank off PUBG and Subnautica, but what about all those devs who've put their hearts & souls into creating games that are actually fun to play? 
Don't get me wrong, AI can be cool, but it's not a magic solution 
... and 95% of generative AI pilots failing? 
that just screams "overhyped" to me. I'm all for innovation, but let's not forget what makes games actually enjoyable - the people who play 'em! 
Krafton thinks they can just 'support' employees into leaving but it's not like anyone is naive about this 
95% of generative AI pilots failing? That's a pretty clear warning sign 
and now 40% of agentic AI projects getting cancelled by 2027? This whole thing feels like a ticking time bomb 
. 95% of their AI pilots failing? That's a pretty steep learning curve to climb. And with 40% of agentic AI projects getting cancelled by the end of '27? Yeah, it sounds like they might be biting off more than they can chew 
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. Still, gotta keep an eye on this one... AI's come a long way in a few years, but there's still so much to figure out 
. I mean, I get that tech is evolving and companies need to stay relevant, but 95% of generative AI pilots failing? That's a pretty big red flag 
. And it's not like Krafton is just talking the talk – they're actually planning to automate work in this area. What happens to all those people who are good at their jobs, but don't know how to code or work with AI? 
. I hope Krafton's plan actually works out for its employees, because it's definitely giving me some anxiety 
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...I mean, I'm no expert, but it seems like Krafton might be biting off more than they can chew 
...can't wait to see how this all plays out 
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Krafton is just throwing their employees under the bus 
. Theyre all about the benjamins but they dont care about the people who make the games possible 
does that even mean anything to anyone? 
and 95% of generative AI pilots failing 
thats not a good look for Krafton 
and now theyre expecting us to be all optimistic about it 
? I'm low-key worried about these employees getting left behind 
I mean, we've seen the numbers - 95% of generative AI pilots failing at other companies is a pretty big red flag. And now they're expecting their own employees to be fine with this whole 'AI takeover' thing? 