San Francisco's Chinatown is gearing up for Lunar New Year celebrations just weeks away, but business owners are struggling amidst preparations that have been months in the making. The upcoming year will be the Year of the Horse, a zodiac symbol representing optimism and opportunity.
Traditionally, Lunar New Year has been a major draw for tourists and locals alike, but recent trade policies and a drop in tourism have hit Chinatown hard. AsiaStar Fantasy store owner Nacy Yu Law says her business has struggled since tariffs kicked in, with sales going down as prices rose. Despite this, she's hopeful that the current year will bring a boost in business.
In an effort to revitalize the community, Yu Law and her husband transformed the facade of their shop into a blessing wall, where customers can write good luck messages on red envelopes and post them for the entire year. This is not just a family tradition but also something the whole community is embracing.
Chinatown businesses are gearing up with security preparations and city planning, including extra police on neighborhood streets, as Mayor Daniel Lurie continues to support local businesses. The upcoming celebrations will be marked by optimism due to the zodiac sign of the Year of the Horse, which according to Yu Law, will bring good luck.
The Lunar New Year will take place on February 17, marking a crucial turning point for Chinatown's business owners who are determined to make this year a successful one.
Traditionally, Lunar New Year has been a major draw for tourists and locals alike, but recent trade policies and a drop in tourism have hit Chinatown hard. AsiaStar Fantasy store owner Nacy Yu Law says her business has struggled since tariffs kicked in, with sales going down as prices rose. Despite this, she's hopeful that the current year will bring a boost in business.
In an effort to revitalize the community, Yu Law and her husband transformed the facade of their shop into a blessing wall, where customers can write good luck messages on red envelopes and post them for the entire year. This is not just a family tradition but also something the whole community is embracing.
Chinatown businesses are gearing up with security preparations and city planning, including extra police on neighborhood streets, as Mayor Daniel Lurie continues to support local businesses. The upcoming celebrations will be marked by optimism due to the zodiac sign of the Year of the Horse, which according to Yu Law, will bring good luck.
The Lunar New Year will take place on February 17, marking a crucial turning point for Chinatown's business owners who are determined to make this year a successful one.