Free TV Firm Telly Falls Short of Ambitious Goals as Ad-Filled Setups Remain Unpopular
A surprising proposition on the home theater scene since its debut in 2023, Telly's business model has been met with skepticism by many consumers. The startup promises free dual-screen televisions to customers, but what comes pre-installed is a constant barrage of advertisements on the lower screen. This unusual setup has left some wondering if the model will catch on.
According to an investor update obtained by Lowpass, Telly delivered only 35,000 units to customers as of the end of Q3 2025, far short of its ambitious target of half a million screens shipped that summer. It appears this is not the first sign of trouble for the company, with pre-orders reaching an impressive 250,000 in June 2023.
Despite initial interest, issues have plagued Telly's customer delivery process. A staggering 10% of shipments through FedEx arrived broken, with some customers experiencing delays and difficulties replacing their televisions. This is corroborated by a thread on the company's Reddit page from last year, detailing problems with shipping and replacements.
It seems that consumers may not be embracing the ad-filled TVs as enthusiastically as expected, and Telly's struggles highlight the challenges of disrupting an established industry. With shipments facing significant hurdles, it remains to be seen whether this startup can overcome its current obstacles and achieve success in the competitive world of home entertainment technology.
A surprising proposition on the home theater scene since its debut in 2023, Telly's business model has been met with skepticism by many consumers. The startup promises free dual-screen televisions to customers, but what comes pre-installed is a constant barrage of advertisements on the lower screen. This unusual setup has left some wondering if the model will catch on.
According to an investor update obtained by Lowpass, Telly delivered only 35,000 units to customers as of the end of Q3 2025, far short of its ambitious target of half a million screens shipped that summer. It appears this is not the first sign of trouble for the company, with pre-orders reaching an impressive 250,000 in June 2023.
Despite initial interest, issues have plagued Telly's customer delivery process. A staggering 10% of shipments through FedEx arrived broken, with some customers experiencing delays and difficulties replacing their televisions. This is corroborated by a thread on the company's Reddit page from last year, detailing problems with shipping and replacements.
It seems that consumers may not be embracing the ad-filled TVs as enthusiastically as expected, and Telly's struggles highlight the challenges of disrupting an established industry. With shipments facing significant hurdles, it remains to be seen whether this startup can overcome its current obstacles and achieve success in the competitive world of home entertainment technology.