The spread of 'nudify' apps and AI deepfakes has led to a chilling effect on Indian women, who are reluctant to go online due to the fear of their images being manipulated or used in a derogatory manner. The concern is not unfounded, as there have been instances where images and videos of prominent Indian women, such as Bollywood singer Asha Bhosle and journalist Rana Ayyub, have been cloned using AI tools.
These cases have resulted in a societal-wide conversation about the need for legal rights over one's voice or image. However, many ordinary women like Gatha Sarvaiya, an Indian law graduate, feel uncertain about going online due to the risk of facing online harassment. The emotion that arises from this is fatigue, which ultimately leads to women receding from online spaces altogether.
The Rati Foundation has reported a significant increase in AI tools being used to create digitally manipulated images or videos of women, often with the intention of extorting money or spreading sexual content. In one instance, a woman was approached by scammers who had created a nudify app using her uploaded photograph, resulting in a barrage of explicit calls and messages.
The legal landscape is equally concerning, as India's laws do not specifically recognize AI deepfakes as forms of harm. The process of reporting and seeking justice can be lengthy and fraught with red tape. Even when platforms like YouTube, Meta, X, Instagram, and WhatsApp take action, it often comes too late, with the content resurfacing elsewhere.
The situation is further complicated by the fact that these platforms often respond inadequately to reports of online abuse. Apple and Meta have taken steps to limit the spread of nudify apps, but more needs to be done to address the root cause of the problem. Greater transparency and data access from platforms themselves are essential in addressing this issue.
The consequences of inaction will be severe, not just for women who feel forced to hide their online presence, but also for society as a whole. The erosion of trust in online spaces and the silencing of women's voices will have far-reaching implications for India's democracy and social fabric. It is imperative that we take immediate action to address this crisis and create a safer online environment for all women.
These cases have resulted in a societal-wide conversation about the need for legal rights over one's voice or image. However, many ordinary women like Gatha Sarvaiya, an Indian law graduate, feel uncertain about going online due to the risk of facing online harassment. The emotion that arises from this is fatigue, which ultimately leads to women receding from online spaces altogether.
The Rati Foundation has reported a significant increase in AI tools being used to create digitally manipulated images or videos of women, often with the intention of extorting money or spreading sexual content. In one instance, a woman was approached by scammers who had created a nudify app using her uploaded photograph, resulting in a barrage of explicit calls and messages.
The legal landscape is equally concerning, as India's laws do not specifically recognize AI deepfakes as forms of harm. The process of reporting and seeking justice can be lengthy and fraught with red tape. Even when platforms like YouTube, Meta, X, Instagram, and WhatsApp take action, it often comes too late, with the content resurfacing elsewhere.
The situation is further complicated by the fact that these platforms often respond inadequately to reports of online abuse. Apple and Meta have taken steps to limit the spread of nudify apps, but more needs to be done to address the root cause of the problem. Greater transparency and data access from platforms themselves are essential in addressing this issue.
The consequences of inaction will be severe, not just for women who feel forced to hide their online presence, but also for society as a whole. The erosion of trust in online spaces and the silencing of women's voices will have far-reaching implications for India's democracy and social fabric. It is imperative that we take immediate action to address this crisis and create a safer online environment for all women.