I THINK IT'S AWESOME THAT FIFA IS TRYING TO USE SOCIAL MEDIA TO MAKE THE WORLD CUP MORE ACCESSIBLE, BUT I'M NOT SURE IF INFLUENCERS REALLY HAVE A BIG ROLE TO PLAY IN SPORTS COVERAGE 
. LIKE, YES, THEY CAN GET PEOPLE EXCITED ABOUT THE GAME, BUT CAN THEY REALLY DRIVE VIEWER GROWTH FOR SPORTS CONTENT? 
I MEAN, WE'VE SEEN HOW WELL-PLANNED CAMPAIGNS CAN WORK, BUT LET'S NOT OVERESTIMATE THE POWER OF JUST ONE INFLUENCER... OR 50, RIGHT? 
. LIKE, YES, THEY CAN GET PEOPLE EXCITED ABOUT THE GAME, BUT CAN THEY REALLY DRIVE VIEWER GROWTH FOR SPORTS CONTENT? I MEAN, WE'VE SEEN HOW WELL-PLANNED CAMPAIGNS CAN WORK, BUT LET'S NOT OVERESTIMATE THE POWER OF JUST ONE INFLUENCER... OR 50, RIGHT?