IOC and Saudi Arabia Ditch Esports Partnership Amid Controversy Over Human Rights Record
The International Olympic Committee (IOC) has severed ties with its Saudi Arabian partner, marking a significant blow to their joint esports initiative. The decision comes weeks after a $55 billion investment by the Saudi sovereign wealth fund in Electronic Arts sent shockwaves through the gaming industry.
The two-year partnership, which was announced in 2024, aimed to bring Olympic-grade esports competition to the world stage every other year. However, with the controversy surrounding human rights abuses in Saudi Arabia and its handling of women's rights issues, it appears the relationship had become increasingly untenable.
According to sources close to the IOC, the organization has decided to "pursue their own esports ambitions on separate paths." This decision is seen as a pragmatic move by the IOC to distance itself from criticism over human rights abuses in Saudi Arabia. The two parties have agreed to focus on developing their respective esports strategies without further collaboration.
The news comes as the IOC faces mounting pressure to address concerns over its handling of sensitive issues, including human rights and athlete welfare. With Kristy Coventry at the helm, the organization is seeking to rebrand itself as a champion of Olympic values while connecting with younger fans through innovative partnerships like esports.
However, critics argue that such efforts may be compromised by the IOC's own reputation on these issues. Saudi Arabia's notorious record on human rights has long been a concern among activists and critics, who point out that games do not lead to violence. As the IOC looks to reassert its credibility, it must navigate a complex web of competing interests and expectations.
For now, the Olympic Esports Games, which were initially scheduled for this year before being pushed back to 2027, remain on track. But with the Saudi Arabian partnership gone, questions linger over how the IOC will proceed with its plans to connect with young gamers while upholding its values.
The International Olympic Committee (IOC) has severed ties with its Saudi Arabian partner, marking a significant blow to their joint esports initiative. The decision comes weeks after a $55 billion investment by the Saudi sovereign wealth fund in Electronic Arts sent shockwaves through the gaming industry.
The two-year partnership, which was announced in 2024, aimed to bring Olympic-grade esports competition to the world stage every other year. However, with the controversy surrounding human rights abuses in Saudi Arabia and its handling of women's rights issues, it appears the relationship had become increasingly untenable.
According to sources close to the IOC, the organization has decided to "pursue their own esports ambitions on separate paths." This decision is seen as a pragmatic move by the IOC to distance itself from criticism over human rights abuses in Saudi Arabia. The two parties have agreed to focus on developing their respective esports strategies without further collaboration.
The news comes as the IOC faces mounting pressure to address concerns over its handling of sensitive issues, including human rights and athlete welfare. With Kristy Coventry at the helm, the organization is seeking to rebrand itself as a champion of Olympic values while connecting with younger fans through innovative partnerships like esports.
However, critics argue that such efforts may be compromised by the IOC's own reputation on these issues. Saudi Arabia's notorious record on human rights has long been a concern among activists and critics, who point out that games do not lead to violence. As the IOC looks to reassert its credibility, it must navigate a complex web of competing interests and expectations.
For now, the Olympic Esports Games, which were initially scheduled for this year before being pushed back to 2027, remain on track. But with the Saudi Arabian partnership gone, questions linger over how the IOC will proceed with its plans to connect with young gamers while upholding its values.