Apple's latest budget-friendly iPhone, dubbed the iPhone 17e, is slated to debut soon without any price hike, according to reports from Bloomberg. The new device will retain its predecessor's entry-level price of $599.
In a bid to maintain market dominance in emerging economies and enterprise segments, Apple is expected to upgrade the iPhone 17e with key features such as MagSafe charging and a revamped A19 chip β a component already present in the iPhone 17 base model. The new phone will also boast Apple's latest cellular and wireless chips.
While last year's iPhone 16e failed to impress critics due to its limited camera capabilities, the iPhone 17e seems poised for better success by virtue of its upgraded specifications at the same price point as its predecessor. With the iPhone 17e, Apple will be competing head-on with Google's Pixel 10a in this crucial demographic.
The company is particularly focused on targeting growing economies and enterprise markets with the new device, where competition has intensified significantly. Notably, Apple's sales have been experiencing a resurgence in China and India, driven by the rising demand for iPhones across Asia β a trend that bodes well for the iPhone 17e.
In a bid to maintain market dominance in emerging economies and enterprise segments, Apple is expected to upgrade the iPhone 17e with key features such as MagSafe charging and a revamped A19 chip β a component already present in the iPhone 17 base model. The new phone will also boast Apple's latest cellular and wireless chips.
While last year's iPhone 16e failed to impress critics due to its limited camera capabilities, the iPhone 17e seems poised for better success by virtue of its upgraded specifications at the same price point as its predecessor. With the iPhone 17e, Apple will be competing head-on with Google's Pixel 10a in this crucial demographic.
The company is particularly focused on targeting growing economies and enterprise markets with the new device, where competition has intensified significantly. Notably, Apple's sales have been experiencing a resurgence in China and India, driven by the rising demand for iPhones across Asia β a trend that bodes well for the iPhone 17e.