I gotta say, I'm low-key surprised by how much I enjoyed this movie... I mean, period horror isn't really my thing 
, but Ryan Coogler managed to create something truly special. And let's be real, their marketing strategy was on point 
. I love how they used social media to create a buzz around the film - it's like they knew exactly what would get people talking 
. And that cast is just fire , especially Delroy Lindo and Wunmi Mosaku... I mean, who wouldn't want to see them slay on screen? 
But here's the thing: I think this whole Oscar win thing might be a bit overhyped
. Don't get me wrong, it's awesome that "Sinners" broke some kind of record, but is it really worth all the fuss? Sometimes I feel like we're more focused on the awards and the hype than actually enjoying the film itself 
. Just saying... 
, but Ryan Coogler managed to create something truly special. And let's be real, their marketing strategy was on point . I love how they used social media to create a buzz around the film - it's like they knew exactly what would get people talking . And that cast is just fire , especially Delroy Lindo and Wunmi Mosaku... I mean, who wouldn't want to see them slay on screen? But here's the thing: I think this whole Oscar win thing might be a bit overhyped
. Don't get me wrong, it's awesome that "Sinners" broke some kind of record, but is it really worth all the fuss? Sometimes I feel like we're more focused on the awards and the hype than actually enjoying the film itself . Just saying... 
. It's awesome that Michael B Jordan brought the funny memes to the table 
. And can we talk about how they used TikTok to get those soundtrack tracks out there? That's some next-level marketing 
! The whole campaign was so on point, I'm loving the way it showed the film's impact went beyond just critics and awards voters 
. Now, let's get ready for that IMAX re-release...
! It's amazing to see how they used bite-sized content that just begged to be shared on Instagram, and it totally paid off! The fact that they got the whole cast involved in creating relatable and engaging content really made a difference. I mean, who wouldn't want to share a meme of Michael B. Jordan rocking that red carpet look? 
And can we talk about how organic the soundtrack promotion on TikTok was? It's crazy how a simple music track can spark so much creativity! 
I think this campaign is gonna be studied for ages in marketing classes, and rightfully so - it's just pure genius! 