"The New Big Five": A Global Call to Action for Endangered Wildlife
In a bold move, British photographer Graeme Green has reclaimed the term "Big Five" from trophy hunters in Africa and redefined it as a global movement to raise awareness about endangered wildlife. The project, which has been two years in the making, features stunning photographs of five iconic animals – the elephant, polar bear, lion, gorilla, and tiger – alongside essays and stories from renowned conservationists.
The idea for "The New Big Five" was born during a trip to Botswana over a decade ago. Green wanted to encourage people to focus on wildlife, rather than hunting it, and thus began a project that would inspire others to care about the animals they love. Over 50,000 people worldwide voted for their favorite animal to photograph or see photographed in the wild, with the top five winning the coveted title.
This visually stunning book, featuring over 1,400 images from around the world, highlights the plight of these majestic creatures and serves as a call to action. The publication is part of Rolex's Perpetual Planet initiative, which aims to educate people about sustainability issues and inspire positive change.
The "New Big Five" project not only showcases breathtaking wildlife photography but also sheds light on pressing environmental concerns, including habitat loss, poaching, pollution, and climate change. Graeme Green emphasizes that the book celebrates wildlife and serves as a warning: nature is facing an unprecedented crisis with around one million species at risk of extinction.
The book's contributors include famous conservationists like Jane Goodall, who penned the afterword, emphasizing the importance of collective action to heal the natural world. The publication also features stories from indigenous communities and highlights rewilding initiatives as potential solutions for protecting wildlife.
"The New Big Five: A Global Photography Project For Endangered Wildlife" is now available in bookstores worldwide.
In a bold move, British photographer Graeme Green has reclaimed the term "Big Five" from trophy hunters in Africa and redefined it as a global movement to raise awareness about endangered wildlife. The project, which has been two years in the making, features stunning photographs of five iconic animals – the elephant, polar bear, lion, gorilla, and tiger – alongside essays and stories from renowned conservationists.
The idea for "The New Big Five" was born during a trip to Botswana over a decade ago. Green wanted to encourage people to focus on wildlife, rather than hunting it, and thus began a project that would inspire others to care about the animals they love. Over 50,000 people worldwide voted for their favorite animal to photograph or see photographed in the wild, with the top five winning the coveted title.
This visually stunning book, featuring over 1,400 images from around the world, highlights the plight of these majestic creatures and serves as a call to action. The publication is part of Rolex's Perpetual Planet initiative, which aims to educate people about sustainability issues and inspire positive change.
The "New Big Five" project not only showcases breathtaking wildlife photography but also sheds light on pressing environmental concerns, including habitat loss, poaching, pollution, and climate change. Graeme Green emphasizes that the book celebrates wildlife and serves as a warning: nature is facing an unprecedented crisis with around one million species at risk of extinction.
The book's contributors include famous conservationists like Jane Goodall, who penned the afterword, emphasizing the importance of collective action to heal the natural world. The publication also features stories from indigenous communities and highlights rewilding initiatives as potential solutions for protecting wildlife.
"The New Big Five: A Global Photography Project For Endangered Wildlife" is now available in bookstores worldwide.
. Like, Graeme Green took something that was originally used for harm (trophies) and turned it into a force for good, raising awareness about wildlife conservation. It's all about perspective, fam 
. We can make a change by changing our focus. And honestly, I think that's a lesson we can all learn from 
.
. And what's up with the 50k person voting process? Can't they just crowdsource some decent images or something? 
Plus, I'm not sure I want my Instagram feed flooded with polar bears 
. The whole thing just feels like a marketing ploy to me... 
That's crazy! And it's not just about the numbers, it's about the impact humans are having on the planet. Climate change is literally changing the game for wildlife, with rising temps and sea levels threatening habitats 
The book is like a visual essay on the state of our planet. I mean, did you know that over 50k people voted for their fave animal to feature in the project? It's clear we care about these creatures 
We need more voices like hers speaking out on environmental issues.
! I mean, who wouldn't want to help protect our planet's amazing wildlife? Graeme Green's idea of turning the term "Big Five" into a movement for conservation is genius 
. And 50k+ people voting on their fave animal to feature in the project? That's so cool 
! I'm definitely gonna check out this book and learn more about these incredible creatures 
. Did you know that one million species are at risk of extinction due to climate change? 
It's a wake-up call for us all, we need to make some changes! 
The stats on wildlife conservation are alarming - 40% of mammals and 33% of birds are threatened with extinction 
. We gotta act fast! 
. I love that people got to vote for their favorite animal, it makes me feel like we all have a role in helping these incredible creatures 
. I'm so inspired by Jane Goodall's words in the afterword too - collective action really can make a difference! 
We need more people like Graeme Green spreading awareness about conservation and sustainability issues... it's not too late to make a change, right? 
The whole idea of getting 50k people to vote for their fave animal is so rad, it's like, we're all in this together 
then all these years later & its finally out 
. Jane Goodall's afterword gave me chills tho... we really need collective action now more than ever 
The idea of "The New Big Five" is so empowering – it's like we're all part of a global movement to protect these incredible creatures. And with over 50,000 people voting for their favorite animal, I know we've got a lot of passionate people on board! 
Can't wait to get my hands on a copy of this book and share it with friends!
I think its great that Graeme Green has taken the "Big Five" term and turned it into a movement to raise awareness about endangered wildlife. It's amazing how something as simple as a photograph can spark so much interest and conversation about conservation. The fact that over 50,000 people voted for their favorite animal is just incredible - its clear there are so many passionate people out there who care about these majestic creatures.
. I mean, it's not like people weren't aware of this problem before... but hey, at least someone's trying to raise awareness now. The thing is, how much attention span do these animals have? They'll be extinct in no time, and what are we gonna do about it? 
Still, I guess it's a good start, so props for that. But let's not get our hopes up just yet...
. But what really got me is when Jane Goodall said something about collective action... it's so true! We all need to be doing our part, not just the ones in the spotlight.
. But if we start making small changes, like reducing our plastic use or supporting conservation efforts, we can add up to make a big difference. We gotta take care of our planet and its inhabitants – it's the only home we've got! 
- i'm talking 1400+ images from around the world! and the fact that jane goodall is involved is like, major win 
... we need more people like her spreading awareness and pushing for change. it's time to take action and protect our planet's precious wildlife before it's too late 
The term "Big Five" has been co-opted from trophy hunting, which kinda ruins the whole vibe of promoting wildlife love 
. Plus, 50k people voting for their favorite animal to photograph seems like a pretty superficial way to raise awareness about extinction 
. I mean, where's the real action? The real work is being done by the conservationists and researchers who are actually on the ground, fighting to protect these animals' habitats... not just snapping pics for a book 
. I'm all for celebrating wildlife while also sounding the alarm about the crisis we're facing – let's hope this project inspires people to take action!