Auracast, the Bluetooth feature that allows devices to connect to a single source without pairing, has been quietly supporting various products since its official introduction in 2023. However, despite being available on many headphones, TVs, and phones, manufacturers rarely talk about it.
One company that consistently touts Auracast capabilities is JBL, which includes the feature in some of its products, such as its Charge 6, Clip 5, and PartyBox Stage 320 speakers, as well as the Tour One M3 headphones. However, even in these cases, there were technological challenges to overcome.
"Integrating Auracast into our products presented several technological challenges," says Sharon Peng, JBL's SVP of global engineering. "While Bluetooth SIG offered a foundational framework, they did not cover all the nuances required for robust implementation." The company has since introduced more structured compliance and testing protocols.
Another company that supports Auracast is LG, which added support to its 2025-model-year OLED and quantum dot LED TVs in the spring. However, when asked about it, LG's representatives were quick to point out that the feature was only mentioned in a press release from Starkey, a hearing aid manufacturer.
The lack of extensive marketing for Auracast is frustrating, especially considering its potential use in the home. The technology is already present in many people's ears and TVs, but without more widespread awareness, it may never reach its full potential.
This trend of companies being hesitant to promote emerging technologies can be seen in other areas, such as Apple's exclusive approach to Dolby Flex Connect speaker technology. While Apple has been successful with this strategy, its adoption of Auracast is still uncertain, and the company has not made any official statements about it so far.
Despite these challenges, there is hope for Auracast among industry leaders. According to Bluetooth SIG's Henry Wong, "Auracast broadcast audio is gaining strong momentum across the industry." The technology's potential benefits are significant, including improved accessibility for those with hearing impairments and more convenient sharing of content in public venues.
For now, it remains to be seen whether Auracast will become widely available and supported. One thing is certain, however: if manufacturers can raise awareness about this feature, the impact on daily life could be substantial.
One company that consistently touts Auracast capabilities is JBL, which includes the feature in some of its products, such as its Charge 6, Clip 5, and PartyBox Stage 320 speakers, as well as the Tour One M3 headphones. However, even in these cases, there were technological challenges to overcome.
"Integrating Auracast into our products presented several technological challenges," says Sharon Peng, JBL's SVP of global engineering. "While Bluetooth SIG offered a foundational framework, they did not cover all the nuances required for robust implementation." The company has since introduced more structured compliance and testing protocols.
Another company that supports Auracast is LG, which added support to its 2025-model-year OLED and quantum dot LED TVs in the spring. However, when asked about it, LG's representatives were quick to point out that the feature was only mentioned in a press release from Starkey, a hearing aid manufacturer.
The lack of extensive marketing for Auracast is frustrating, especially considering its potential use in the home. The technology is already present in many people's ears and TVs, but without more widespread awareness, it may never reach its full potential.
This trend of companies being hesitant to promote emerging technologies can be seen in other areas, such as Apple's exclusive approach to Dolby Flex Connect speaker technology. While Apple has been successful with this strategy, its adoption of Auracast is still uncertain, and the company has not made any official statements about it so far.
Despite these challenges, there is hope for Auracast among industry leaders. According to Bluetooth SIG's Henry Wong, "Auracast broadcast audio is gaining strong momentum across the industry." The technology's potential benefits are significant, including improved accessibility for those with hearing impairments and more convenient sharing of content in public venues.
For now, it remains to be seen whether Auracast will become widely available and supported. One thing is certain, however: if manufacturers can raise awareness about this feature, the impact on daily life could be substantial.
. Like, come on, JBL's got Auracast in some of their speakers and headphones, but nobody knows about it? It's like they're hiding a superpower 
. And LG just kinda... mentioned it in a press release without even explaining what it does 
. It's so annoying! 
. Henry Wong said Auracast broadcast audio is gaining momentum, and that's cool 
. Maybe if more companies talk about it, we'll see it become a thing 
. And, let's be real, having a single source for all our devices without having to re-pair them every time would be a total game-changer 
!
just saw that a new study says 1 in 5 people with hearing impairments can't access basic audio features like volume control 
, and it's all because they need more accessible tech 
. meanwhile, Auracast is sitting there waiting to help 
...
! Like, we've got Auracast on our TVs and headphones, but it's still a mystery to most people 
. It would be awesome if they gave more info about how it works and its benefits. Sharon Peng from JBL said there were tech challenges to overcome, but I'm sure that's not a reason to keep mum 
. We need more awareness about Auracast so we can all enjoy the convenience of wirelessly sharing audio 
!
like, jbl and lg are the only ones supporting it but they're not exactly swimming in sales 
and now bluetooth sig is all like 'it's gaining momentum' 
anyway, i'm excited to see this tech become more mainstream bc let's be real, hearing impaired ppl deserve better 
i mean what's the point of having tech if we dont know about it? 
i've got an jbl speaker at home and its been bugging me to use auracast but my friends dont even know whats that 
. JBL and LG are trying to push it, but they're not getting enough love from the market 
and sharing audio in public spaces 
. But until manufacturers make a bigger deal about it, we'll never know its full potential 
.
, but at the same time, I gotta say... Auracast? That's some cool tech right there! Imagine being able to connect all your devices without having to pair them up every five seconds 
It's just frustrating when these tech companies keep it under wraps. Still, the industry leaders seem optimistic, which is always a good sign 
We'll just have to wait and see if Auracast becomes a thing in our daily lives.
. Its like we have something special right under our noses 
I mean, it's not like we need some fancy marketing campaign to know that it exists... but nope, they're all too busy playing it cool 
. And LG? Forget about it 
, they're just gonna keep on pretending like Auracast never happened... meanwhile, we're stuck in the dark ages of audio sharing 
. Can't we all just get along and promote some tech for once?! 
Like, can you imagine having one source that all your devices are connected to? It's crazy how many headphones and TVs already have it, but manufacturers are still being extra quiet about it 
LG's got some game too, adding it to their TVs and whatnot. Fingers crossed it gets more mainstream attention and we can enjoy seamless sharing of content wherever we go 