The telephoto lens has become the key battleground in smartphone camera wars, and for good reason. While main cameras have long since surpassed their predecessors in terms of image quality, it's telephotos that remain a source of fierce competition between manufacturers.
In recent years, we've seen phone makers competing on increasingly extravagant hardware setups to gain an edge. Telephoto lenses are being pushed to new lengths - literally. Samsung was one of the first to make a big deal about its Space Zoom lens, while Huawei and Oppo also featured periscopic telephotos in their phones.
But what's driving this arms race? It's simple: cameras offer room for manufacturers to differentiate themselves from each other. With main cameras becoming increasingly homogenous, it's up to the telephoto lenses to make a statement. Longer zooms may not always be better, but they still have a certain appeal - especially when it comes to capturing portraits or product shots.
As a result, we're seeing phones with longer and more complex telephoto setups popping up left and right. Vivo has introduced 200-megapixel telephotos, while Samsung is now featuring two lenses on some of its flagship models. Even Sony and Xiaomi are getting in on the action, with continuous optical zoom and rotatable zoom rings, respectively.
And it's not just about the hardware - AI zoom is also becoming a key battleground. Google's Pro Res Zoom is a prime example, using generative AI to enhance digital zoom. But as costs continue to rise, we can expect manufacturers to focus more on software enhancements than ever more expensive hardware components.
Of course, there are still limitations to telephoto lenses - like low-light performance, for instance. While significant improvements have been made in recent years, it's still an area where main cameras generally come out on top.
As the competition continues to heat up, one thing is clear: telephoto lenses will remain a key differentiator for smartphone manufacturers. So, what happens next? Expect even more extravagant hardware setups, as well as innovative software solutions to take the battle to new heights - or at least, to new depths of optical zoom!
In recent years, we've seen phone makers competing on increasingly extravagant hardware setups to gain an edge. Telephoto lenses are being pushed to new lengths - literally. Samsung was one of the first to make a big deal about its Space Zoom lens, while Huawei and Oppo also featured periscopic telephotos in their phones.
But what's driving this arms race? It's simple: cameras offer room for manufacturers to differentiate themselves from each other. With main cameras becoming increasingly homogenous, it's up to the telephoto lenses to make a statement. Longer zooms may not always be better, but they still have a certain appeal - especially when it comes to capturing portraits or product shots.
As a result, we're seeing phones with longer and more complex telephoto setups popping up left and right. Vivo has introduced 200-megapixel telephotos, while Samsung is now featuring two lenses on some of its flagship models. Even Sony and Xiaomi are getting in on the action, with continuous optical zoom and rotatable zoom rings, respectively.
And it's not just about the hardware - AI zoom is also becoming a key battleground. Google's Pro Res Zoom is a prime example, using generative AI to enhance digital zoom. But as costs continue to rise, we can expect manufacturers to focus more on software enhancements than ever more expensive hardware components.
Of course, there are still limitations to telephoto lenses - like low-light performance, for instance. While significant improvements have been made in recent years, it's still an area where main cameras generally come out on top.
As the competition continues to heat up, one thing is clear: telephoto lenses will remain a key differentiator for smartphone manufacturers. So, what happens next? Expect even more extravagant hardware setups, as well as innovative software solutions to take the battle to new heights - or at least, to new depths of optical zoom!