TikTok has finally sidestepped the ban imposed by the US government with the establishment of a new entity in the country. The Chinese-owned social media giant announced on Thursday that it had finalized a deal to set up a majority American-owned venture, marking the end of a long and contentious legal battle.
Under the agreement, ByteDance, TikTok's parent company, will retain 19.9% ownership, while investors including Larry Ellison's Oracle, private-equity firm Silver Lake, and Abu Dhabi-based MGX will own 80.1%. The new entity is expected to be led by Adam Presser, who previously served as TikTok's general manager.
The deal comes five years after former US President Donald Trump first threatened to ban the platform in the country during his first term. Despite repeated delays, the threat of a ban had caused widespread concern among influencers and creators who rely on TikTok for their livelihoods.
The new entity will operate under defined safeguards to protect national security, including comprehensive data protections, algorithm security, content moderation, and software assurances for US users. The content recommendation algorithm will be retrained using US user data to ensure it is free from outside manipulation.
The agreement was approved by both the Chinese and US governments, with a White House official confirming that they had signed off on the deal. Former President Trump even took to social media to express his satisfaction with the outcome, thanking China's president for "working with us" and approving the Deal.
The news has been met with relief from TikTok users in the US, who can now look forward to continuing to use the platform without fear of a ban. However, concerns about user data security remain, with some lawmakers and officials still expressing concerns that the Chinese government could use TikTok to harvest data from American users.
Under the agreement, ByteDance, TikTok's parent company, will retain 19.9% ownership, while investors including Larry Ellison's Oracle, private-equity firm Silver Lake, and Abu Dhabi-based MGX will own 80.1%. The new entity is expected to be led by Adam Presser, who previously served as TikTok's general manager.
The deal comes five years after former US President Donald Trump first threatened to ban the platform in the country during his first term. Despite repeated delays, the threat of a ban had caused widespread concern among influencers and creators who rely on TikTok for their livelihoods.
The new entity will operate under defined safeguards to protect national security, including comprehensive data protections, algorithm security, content moderation, and software assurances for US users. The content recommendation algorithm will be retrained using US user data to ensure it is free from outside manipulation.
The agreement was approved by both the Chinese and US governments, with a White House official confirming that they had signed off on the deal. Former President Trump even took to social media to express his satisfaction with the outcome, thanking China's president for "working with us" and approving the Deal.
The news has been met with relief from TikTok users in the US, who can now look forward to continuing to use the platform without fear of a ban. However, concerns about user data security remain, with some lawmakers and officials still expressing concerns that the Chinese government could use TikTok to harvest data from American users.