TikTok's new privacy policy has been adopted, marking a significant shift in the social media platform's data collection practices. The updated policy is a result of TikTok's transition to US-based ownership and its new corporate entity, TikTok USDS Joint Venture LLC.
As part of this change, users may now be asked to agree to the terms of service and privacy policy before using the app. While some users might not fully understand the extent of changes they're agreeing to, it is crucial to take a closer look at these updates.
Three key changes in TikTok's new privacy policy warrant attention from users: precise location tracking, AI interactions, and expanded advertising capabilities. Here's what each change means for users:
1. **Precise Location Tracking**: Prior to the update, TikTok did not collect precise GPS-derived location data from US users. However, with this new policy, the app can now collect granular information about users' exact whereabouts. This change may raise concerns regarding users' privacy and safety.
2. **AI Interactions**: The updated policy explicitly mentions that users' interactions with TikTok's AI tools are now subject to data collection and storage. This includes prompts, questions, files, and other types of information submitted to the platform's AI-powered interfaces, as well as metadata attached to these interactions.
3. **Expanded Advertising Capabilities**: The new policy allows TikTok to leverage user data collected while using the app to serve more relevant ads both within the app and across other online platforms. This means that advertisers can share information about users' activities outside of the platform, including their browsing history, purchases, or actions taken on other websites or apps.
These changes demonstrate a significant shift in TikTok's approach to data collection, AI interactions, and advertising practices. As users navigate this updated policy, it is essential to understand how these changes may impact their online experiences and to take steps to protect their personal data.
As part of this change, users may now be asked to agree to the terms of service and privacy policy before using the app. While some users might not fully understand the extent of changes they're agreeing to, it is crucial to take a closer look at these updates.
Three key changes in TikTok's new privacy policy warrant attention from users: precise location tracking, AI interactions, and expanded advertising capabilities. Here's what each change means for users:
1. **Precise Location Tracking**: Prior to the update, TikTok did not collect precise GPS-derived location data from US users. However, with this new policy, the app can now collect granular information about users' exact whereabouts. This change may raise concerns regarding users' privacy and safety.
2. **AI Interactions**: The updated policy explicitly mentions that users' interactions with TikTok's AI tools are now subject to data collection and storage. This includes prompts, questions, files, and other types of information submitted to the platform's AI-powered interfaces, as well as metadata attached to these interactions.
3. **Expanded Advertising Capabilities**: The new policy allows TikTok to leverage user data collected while using the app to serve more relevant ads both within the app and across other online platforms. This means that advertisers can share information about users' activities outside of the platform, including their browsing history, purchases, or actions taken on other websites or apps.
These changes demonstrate a significant shift in TikTok's approach to data collection, AI interactions, and advertising practices. As users navigate this updated policy, it is essential to understand how these changes may impact their online experiences and to take steps to protect their personal data.