TikTok has ramped up its efforts to verify users' ages across Europe, introducing new measures to detect and prevent minors from using its platform.
In the coming weeks, TikTok's upgraded age-detection technology will be rolled out across the European Economic Area, as well as in the UK and Switzerland. The system uses a combination of profile information and user activity to assess a user's likely age. If the tech flags an account that may belong to a user under 13, a specialist moderator will review whether it should be banned.
Users in Europe will receive notifications about these measures and the option to learn more. Anyone can also report an account they suspect is used by someone under 13. TikTok aims to remove around 6 million underage accounts from its platform every month.
While there's no single foolproof method for confirming a person's age, TikTok believes a multi-layered approach โ combining multiple techniques โ is essential for protecting teenagers and upholding safety-by-design principles.
This move comes amid growing calls to limit kids' access to social media. A social media ban in Australia has already gone into effect, with millions of accounts closed or restricted as a result. Reddit has filed a lawsuit against the ban, but other platforms are taking steps to keep minors off their sites.
In the UK, there's increasing pressure on policymakers to introduce similar restrictions. Prime Minister Keir Starmer has hinted that "all options" are being considered, with the House of Lords set to vote on proposals for an under-16 social media ban next week. If successful, this could lead to a binding vote in parliament, potentially paving the way for a similar ban across the UK.
In the coming weeks, TikTok's upgraded age-detection technology will be rolled out across the European Economic Area, as well as in the UK and Switzerland. The system uses a combination of profile information and user activity to assess a user's likely age. If the tech flags an account that may belong to a user under 13, a specialist moderator will review whether it should be banned.
Users in Europe will receive notifications about these measures and the option to learn more. Anyone can also report an account they suspect is used by someone under 13. TikTok aims to remove around 6 million underage accounts from its platform every month.
While there's no single foolproof method for confirming a person's age, TikTok believes a multi-layered approach โ combining multiple techniques โ is essential for protecting teenagers and upholding safety-by-design principles.
This move comes amid growing calls to limit kids' access to social media. A social media ban in Australia has already gone into effect, with millions of accounts closed or restricted as a result. Reddit has filed a lawsuit against the ban, but other platforms are taking steps to keep minors off their sites.
In the UK, there's increasing pressure on policymakers to introduce similar restrictions. Prime Minister Keir Starmer has hinted that "all options" are being considered, with the House of Lords set to vote on proposals for an under-16 social media ban next week. If successful, this could lead to a binding vote in parliament, potentially paving the way for a similar ban across the UK.