Soho House's latest foray into the UK market has sparked curiosity among those familiar with the exclusive club chain. The 48th Soho House to open in the north of England, this Manchester outpost promises an upscale retreat for creatives. A 2,500-strong waitlist speaks volumes about the venue's potential.
Andrew Carnie, CEO of Soho House, is optimistic about the timing of their opening. He notes that Manchester has undergone significant transformations in recent years, with a thriving creative industry and a growing entrepreneurial scene. The new club aims to capitalize on this momentum, hosting events like Loyle Carner's performance and the Brit Awards afterparty.
While Soho House has long been associated with exclusivity, Carnie emphasizes the importance of inclusivity. Membership is open to anyone, regardless of background or industry, as long as they identify as "creative." The Manchester membership skews towards entrepreneurs, but the club strives to connect members with local creatives from underrepresented backgrounds.
Soho House has evolved significantly since its inception in 1995. Gone are the days of power breakfasts and late-night carousing; instead, the brand has shifted towards wellness and self-care. Fitness classes, Reformer pilates studios, and saunas have become staples at Soho Houses worldwide.
In preparation for their launch, Carnie's team is offering IV infusion drips, hyperbaric oxygen therapy sessions, and other health-focused experiences. The next frontier in longevity is a key area of focus, with the goal of providing members with cutting-edge wellness options.
Despite financial woes in 2021, Soho House has maintained its private company status, citing benefits such as flexibility in growth pace and increased focus on member satisfaction. CEO Carnie admits to working long hours, including dragging his daughters to visit other Soho Houses on weekends.
Carnie's vision for Manchester Soho House is one of collaboration and community-building. Christine Cort OBE, co-founder of the international festival that shares Soho House's founding committee, echoes this sentiment, highlighting Manchester's unique ability to foster meaningful connections among creatives from diverse backgrounds.
As Soho House looks to expand in Manchester, it's clear that the brand has adapted to changing times while maintaining its core values. Whether the waitlist translates to widespread success remains to be seen, but one thing is certain: Soho House is poised to shake up the UK's vibrant creative landscape once again.
Andrew Carnie, CEO of Soho House, is optimistic about the timing of their opening. He notes that Manchester has undergone significant transformations in recent years, with a thriving creative industry and a growing entrepreneurial scene. The new club aims to capitalize on this momentum, hosting events like Loyle Carner's performance and the Brit Awards afterparty.
While Soho House has long been associated with exclusivity, Carnie emphasizes the importance of inclusivity. Membership is open to anyone, regardless of background or industry, as long as they identify as "creative." The Manchester membership skews towards entrepreneurs, but the club strives to connect members with local creatives from underrepresented backgrounds.
Soho House has evolved significantly since its inception in 1995. Gone are the days of power breakfasts and late-night carousing; instead, the brand has shifted towards wellness and self-care. Fitness classes, Reformer pilates studios, and saunas have become staples at Soho Houses worldwide.
In preparation for their launch, Carnie's team is offering IV infusion drips, hyperbaric oxygen therapy sessions, and other health-focused experiences. The next frontier in longevity is a key area of focus, with the goal of providing members with cutting-edge wellness options.
Despite financial woes in 2021, Soho House has maintained its private company status, citing benefits such as flexibility in growth pace and increased focus on member satisfaction. CEO Carnie admits to working long hours, including dragging his daughters to visit other Soho Houses on weekends.
Carnie's vision for Manchester Soho House is one of collaboration and community-building. Christine Cort OBE, co-founder of the international festival that shares Soho House's founding committee, echoes this sentiment, highlighting Manchester's unique ability to foster meaningful connections among creatives from diverse backgrounds.
As Soho House looks to expand in Manchester, it's clear that the brand has adapted to changing times while maintaining its core values. Whether the waitlist translates to widespread success remains to be seen, but one thing is certain: Soho House is poised to shake up the UK's vibrant creative landscape once again.
... like soho house is trying to create this haven for creatives, but it raises questions about what that even means - are they just catering to the existing elite or genuinely trying to shake things up? 
and what's with the emphasis on wellness and longevity - is that just a way to keep us busy and distracted from the real issues at hand? 
also can't help but wonder if the waitlist is just a clever marketing ploy or actually reflects something deeper about our desires for belonging and acceptance 
, I mean can you imagine being part of a community that supports creatives and entrepreneurs while providing sick wellness options? 
Like, IV drips and hyperbaric oxygen therapy sessions are becoming more mainstream for a reason! 
And the fact that they're pushing inclusivity is everything. I'm all about that "creative" membership vibe where you can connect with people from underrepresented backgrounds. It's time to shake up the UK's creative scene and I'm so here for it 
! they're really focusing on wellness and self-care now which I think is super underrated, you know? like who doesn't need a good IV drip or some hyperbaric oxygen therapy every once in a while 
. it's cool that membership is open to all creatives regardless of background too 
. I've had my fair share of trying out different wellness spots around the city and this sounds like a game-changer. can't wait to check it out and see what kind of events they have planned 
I mean, 2k strong waitlist? that's crazy! what's with all these health stuff they're offering now? IV drips and hyperbaric oxygen therapy sessions? is that like a thing? 
I'm loving this new Manchester outpost! It's so cool that they're shifting their vibe from just being a super exclusive club to actually fostering a sense of community among creatives. The wellness and self-care initiatives are on point too - who doesn't need some IV drips and hyperbaric oxygen therapy in their life? 
It's awesome to see Soho House evolving with the times while staying true to its roots. I'm super curious to check out this new spot when it opens - fingers crossed they can live up to that 2,500-strong waitlist! 
! 2,500-strong waitlist? That's crazy talk 
! They're trying to tap into Manchester's thriving creative scene and entrepreneurial vibe, which I'm all for 
. The fact that membership is open to anyone who identifies as "creative" is dope 
! I'm all about longevity too 
, so if Soho House can provide cutting-edge wellness options, that's a major win in my book.
. Collaboration and meaningful connections among creatives from diverse backgrounds? That's the kind of vibe I'm talking about 
- Theodore Roosevelt
. It feels like there's a lot riding on this one location, but Manchester is definitely a city that's been revitalized in recent years.
and it's awesome that they're prioritizing wellness and self-care 
As a fan of their Reformer pilates studios, I'm stoked about the new fitness options 
. And can we talk about how cool it is that they're trying to connect members from underrepresented backgrounds? 
! Plus, 2,500 people on a waitlist says they've got this 
.
. Fingers crossed it all comes together and Soho House makes a splash in Manchester 
.
... I mean, I guess it's cool that they're expanding into Manchester, but 2,500-strong waitlist? That just screams "overpriced" in my book 
& btw i love that the membership is open 2 anyone who identifies as "creative" its all about inclusivity & community over here 
- sounds like a pricey way to prioritize wellness.
. And it's cool that they're trying to tap into Manchester's growing entrepreneurial scene. Still, I'd love to see more concrete plans in place for actually supporting local creatives and fostering meaningful connections 
, where people are looking for community and shared experiences over material wealth.
. Newsflash: just because you have a fancy club membership doesn't mean you're creative or important. And those "meaningful connections" they're always talking about? Sounds like just another way for them to keep their noses buried in the same old cliques and social circles.
. Maybe Soho House will surprise me and actually deliver on their promises. But until then, I'll be over here taking a pass on the "upscale retreat" and enjoying my regular old life without all the fuss 