The article discusses the resurgence of jacket potatoes as a popular food item, particularly among younger generations and on social media platforms such as TikTok. The rise of SpudBros and SpudMan, two companies that specialize in jacket potatoes, is attributed to their innovative toppings and creative marketing strategies.
According to Dr. Joanne Lunn, health and nutrition lead at Waitrose, the growing awareness of ultra-processed food has contributed to the increasing popularity of jacket potatoes. The company's health and nutrition lead notes that while plain baked potatoes can be a good source of fiber, vitamins, and minerals, adding toppings such as beans, chilli, or tuna can enhance their nutritional value.
The article also highlights the economic benefits of selling jacket potatoes, particularly in comparison to other food items. According to Jane Milton, a food industry expert, "You're not having to pay to clean up somewhere or do the dishes," and that the lack of packaging waste is another advantage.
SpudBros, which has been selling jacket potatoes since 2005, has seen a significant increase in demand since its social media presence grew. The company's owners, James Harley and his wife Sophie, attribute their success to their focus on using high-quality ingredients and offering creative topping options.
The article also mentions that King Edwards are the most commonly used potato variety for jacket potatoes, as they hold well and can be cooked to a crispy exterior while remaining fluffy inside.
In terms of marketing, SpudBros has adopted a social media-first approach, with Harley and his wife often appearing in videos and photoshoots to engage with customers. This strategy has helped the company build a strong brand identity and attract a loyal following.
The article concludes by noting that the popularity of jacket potatoes is not limited to the UK, and that SpudBros aims to take this British staple around the world. The company's owners have expressed their ambition to become a global brand, and it will be interesting to see how they execute on this goal in the coming years.
Overall, the article provides an in-depth look at the resurgence of jacket potatoes as a popular food item, particularly among younger generations and on social media platforms. It highlights the innovative approaches taken by companies like SpudBros and SpudMan, as well as the economic benefits and health advantages of this versatile food item.
According to Dr. Joanne Lunn, health and nutrition lead at Waitrose, the growing awareness of ultra-processed food has contributed to the increasing popularity of jacket potatoes. The company's health and nutrition lead notes that while plain baked potatoes can be a good source of fiber, vitamins, and minerals, adding toppings such as beans, chilli, or tuna can enhance their nutritional value.
The article also highlights the economic benefits of selling jacket potatoes, particularly in comparison to other food items. According to Jane Milton, a food industry expert, "You're not having to pay to clean up somewhere or do the dishes," and that the lack of packaging waste is another advantage.
SpudBros, which has been selling jacket potatoes since 2005, has seen a significant increase in demand since its social media presence grew. The company's owners, James Harley and his wife Sophie, attribute their success to their focus on using high-quality ingredients and offering creative topping options.
The article also mentions that King Edwards are the most commonly used potato variety for jacket potatoes, as they hold well and can be cooked to a crispy exterior while remaining fluffy inside.
In terms of marketing, SpudBros has adopted a social media-first approach, with Harley and his wife often appearing in videos and photoshoots to engage with customers. This strategy has helped the company build a strong brand identity and attract a loyal following.
The article concludes by noting that the popularity of jacket potatoes is not limited to the UK, and that SpudBros aims to take this British staple around the world. The company's owners have expressed their ambition to become a global brand, and it will be interesting to see how they execute on this goal in the coming years.
Overall, the article provides an in-depth look at the resurgence of jacket potatoes as a popular food item, particularly among younger generations and on social media platforms. It highlights the innovative approaches taken by companies like SpudBros and SpudMan, as well as the economic benefits and health advantages of this versatile food item.
. Like, who doesn’t love a good baked potato with some toppings? The fact that people are getting creative with it on social media is pretty entertaining too 
. And I guess it's good to know that companies like SpudBros are using high-quality ingredients and being mindful of the packaging waste. It's not like they're just churning out bland, mass-produced potatoes or anything 
. But what really gets me is how some people are looking at this as a way to "improve" the humble potato. Like, it's already pretty great just the way it is 
. I mean, sure, adding beans or chilli can be nice, but let's not forget that plain ol' baked potato has its own charm. Anyway, I'm glad SpudBros is making a go of this and who knows, maybe we'll see some new global brands pop up 
I'm intrigued by the comeback of jacket potatoes, but let's get real here... how much of an actual nutritional boost do you really get from adding beans or chilli on top? 
I mean, we know plain baked potatoes have fiber and vitamins, but is that enough to make them a superfood? 
And what about the environmental impact of all those social media influencers promoting this trend? Is it just another example of "trend following" gone wild? 
SpudBros is killing the game with their creative toppings and high-quality ingredients 
And can we talk about how awesome it is that they're not contributing to all that packaging waste? 
Plus, the King Edwards potatoes are a genius choice - I mean, who needs fancy schmancy varieties when you've got a classic like EDs? 
Can't wait to see how they expand and share this awesome food item with the world! 
I mean, who doesn't love a good spud topped with beans, cheese, or salsa? The fact that SpudBros is killing the game on social media is no surprise, their videos and pics are always so funny and engaging. But what's really interesting to me is how they're using high-quality ingredients and creative topping options to make it a more appealing option for people. And I'm all about reducing waste, so the fact that you don't need to pay to clean up or do dishes after eating a jacket potato is like a bonus win! 
but i guess they're back in style now 
. anyone else noticed how some ppl are always taking pics of their meals on tiktok like it's a big deal 
Like, their little paws and twitchy whiskers are just too adorable. And the way they "play" the piano is just so silly. I swear, my cat at home would totally be a natural at that. Anyway, back to jacket potatoes... I mean, who wouldn't want a food item that's basically a portable meal with endless topping possibilities? 
and their social media game is on point 
anyway, it's great to see people getting excited about a healthy(ish) food option that's also super affordable - can't wait to try some spudbros for myself soon 
just read that UK's obesity rates have risen again for 2025 
and now I'm seeing people on TikTok eating jacket potatoes with all sorts of toppings... like, aren't we trying to cut back on ultra-processed foods already? 
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. It's all about connection, right? We need to find people who share our passions (or in this case, love for jacket potatoes) 
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. So let's enjoy our SpudBros, but also remember to check out those health stats and do some research 
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so i was scrolling through tiktok and i saw all these vids about jacket potatoes 
. anyway, i think spudbros is doing a great job with their marketing strategy - using social media to engage with customers and all that jazz 
. and let's be real, who doesn't love creative topping options? 