A Melbourne bakery found TikTok fame, before trolls began harassing its young staff. How the owners responded went viral

The article discusses the online backlash faced by a small bakery called Montmorency Bakehouse after its social media posts went viral. The bakery's owner, Shaun Du, and his brother Lawrence, decided to reply to critical comments on their social channels in a friendly manner, but as the negativity escalated, they took steps to block users and delete comments. They also posted a video directly addressing the issue, which went viral and attracted support from audiences.

The article highlights the challenges of managing online negativity and the importance of prioritizing staff safety and well-being. Shaun Du acknowledged that social media algorithms prioritize engagement over what's good or bad, but expressed concerns about the impact on real human relationships.

The bakery has been praised for its response to the backlash, with many viewers supporting their efforts to address the issue. However, the article also notes that online negativity can have offline consequences, and it's essential for businesses to be aware of this risk.

Overall, the article explores the complexities of social media management, staff safety, and online reputation in the context of a small bakery's experience with online backlash.
 
OMG u guys I'm literally shook by this story 🤯! The Montmorency Bakehouse owners were like super chill and tried to address the negativity head on but honestly it's crazy how some ppl can just take out their frustrations on these poor bakers 🍞😩. I mean, who doesn't love a good ol' fashioned rant session online? 🤣 But seriously, it's so important for businesses to be aware of the potential offline consequences of online negativity - think about all the times you've scrolled through some drama and then thought "oh wait, that bakery is still open" 😂. Anyways, I'm just here for the bakehouse owners' refreshingly humble response 🙏. They're proof that even in the face of online chaos, kindness and empathy can win the day 💕.
 
Ugh, I'm literally so done with social media right now 🙄... like, don't get me wrong, it's amazing that Montmorency Bakehouse took control of their narrative and didn't let the trolls bring them down, but at the same time, I can imagine how draining it must be to deal with all those hurtful comments 😩. As someone who runs a small online community myself, I know how easy it is for things to spiral out of control. And yeah, Shaun Du's right about social media algorithms prioritizing engagement over actual substance - it's like, what's the point if we're just stirring up drama and negativity? 🤷‍♀️

And can we talk about how the internet never lets people have a peaceful existence? I mean, online backlash can literally affect your real-life business and reputation. It's not just some fantasy world where you can say whatever you want without consequences. The Du brothers did the right thing by blocking users and deleting comments, but it's still super sad that they had to go through that in the first place 🤕.
 
I was just thinking about how I need to redecorate my living room 🏠🎨, I've been eyeing this new paint color that I heard is super trendy right now 💡. It's so interesting how something as mundane as interior design can affect our mood and productivity, you know? Have you guys seen any good home decor inspiration lately? 😊
 
I'm loving how Shaun Du and his bro Lawrence handled that whole situation 🤩. I mean, anyone would've lost their cool after getting roasted on the internet, but they kept it chill and showed everyone how to do it right 😎. Blocking users and deleting comments might seem harsh, but you gotta protect your staff's mental health, ya know? 💖 It's all about setting boundaries online, just like Leslie Knope from Parks and Rec taught us 📚. And that video they posted? Iconic 🔥. It's amazing how a simple social media mishap can turn into a viral success story 🌟.
 
omg can you believe some people are still complaining about a bakery 😂 i mean what did they expect? a free cake or something 🍰 but seriously its great to see Shaun Du and his bro taking it on the chin like pros 👍 i'm actually kinda inspired by their approach to addressing the negativity head-on, even if they had to take some steps to protect themselves 🤗 its funny how social media algorithms are always trying to keep us engaged, but sometimes its at the expense of real human feelings 🤔
 
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