The article discusses the online backlash faced by a small bakery called Montmorency Bakehouse after its social media posts went viral. The bakery's owner, Shaun Du, and his brother Lawrence, decided to reply to critical comments on their social channels in a friendly manner, but as the negativity escalated, they took steps to block users and delete comments. They also posted a video directly addressing the issue, which went viral and attracted support from audiences.
The article highlights the challenges of managing online negativity and the importance of prioritizing staff safety and well-being. Shaun Du acknowledged that social media algorithms prioritize engagement over what's good or bad, but expressed concerns about the impact on real human relationships.
The bakery has been praised for its response to the backlash, with many viewers supporting their efforts to address the issue. However, the article also notes that online negativity can have offline consequences, and it's essential for businesses to be aware of this risk.
Overall, the article explores the complexities of social media management, staff safety, and online reputation in the context of a small bakery's experience with online backlash.
The article highlights the challenges of managing online negativity and the importance of prioritizing staff safety and well-being. Shaun Du acknowledged that social media algorithms prioritize engagement over what's good or bad, but expressed concerns about the impact on real human relationships.
The bakery has been praised for its response to the backlash, with many viewers supporting their efforts to address the issue. However, the article also notes that online negativity can have offline consequences, and it's essential for businesses to be aware of this risk.
Overall, the article explores the complexities of social media management, staff safety, and online reputation in the context of a small bakery's experience with online backlash.