Local Designers Collaborate with Philadelphia Eagles, Jason Kelce's Underdog Apparel to Create Limited-Edition Merchandise
In a unique partnership, the Philadelphia Eagles and Jason Kelce's clothing company Underdog Apparel have teamed up with three local designers to create exclusive merchandise that supports a good cause. The collaboration features four limited-edition designs for T-shirts and sweatshirts, which will be sold at the team's pro shops and online.
The first design is courtesy of Eric "HeavySlime" Kenney, an artist featured on HBO's Delco crime drama "Task." His graphic features a skeleton wearing a Super Bowl ring, with the iconic Eagles logo printed in retro font. The phrase "Bury the Doubt," which translates to believing in the team's chances to pull off back-to-back championships, adds a motivational touch.
Kenney, who has been building his reputation as an independent artist for over a decade, calls it gratifying to see his work showcased by the Eagles after being approached about the collaboration. He hopes that this partnership will lead to more artists being involved in NFL teams' merchandise, saying, "It's a good charity, so I'm stoked that it's going to something and not just the NFL's pockets."
The second design comes from Paul Granese, founder of Cracked Bell PHL, an apparel brand inspired by Philly sports lore. A crewneck shirt features a bald eagle clutching the team's Kelly green helmet, while a hoodie showcases retro Eagles graphics on both front and back.
Local folk painter and sculptor Kees Holterman completes the trio with a simple yet bold design: a small Eagles logo on the front and mascot Swoop climbing out of Lincoln Financial Field on the back.
Jason Kelce, now an NFL analyst at ESPN, founded Underdog Apparel in 2022. The brand profits support Be Philly Foundation, an organization Kelce also started that raises money for charities supporting Philadelphia's public schools.
In a statement, Kelce expressed his excitement about the collaboration and said all of Underdog's T-shirts will be made in the United States and designed and printed in Philadelphia, marking the first time the brand's shirts will be directly sold by the Eagles.
In a unique partnership, the Philadelphia Eagles and Jason Kelce's clothing company Underdog Apparel have teamed up with three local designers to create exclusive merchandise that supports a good cause. The collaboration features four limited-edition designs for T-shirts and sweatshirts, which will be sold at the team's pro shops and online.
The first design is courtesy of Eric "HeavySlime" Kenney, an artist featured on HBO's Delco crime drama "Task." His graphic features a skeleton wearing a Super Bowl ring, with the iconic Eagles logo printed in retro font. The phrase "Bury the Doubt," which translates to believing in the team's chances to pull off back-to-back championships, adds a motivational touch.
Kenney, who has been building his reputation as an independent artist for over a decade, calls it gratifying to see his work showcased by the Eagles after being approached about the collaboration. He hopes that this partnership will lead to more artists being involved in NFL teams' merchandise, saying, "It's a good charity, so I'm stoked that it's going to something and not just the NFL's pockets."
The second design comes from Paul Granese, founder of Cracked Bell PHL, an apparel brand inspired by Philly sports lore. A crewneck shirt features a bald eagle clutching the team's Kelly green helmet, while a hoodie showcases retro Eagles graphics on both front and back.
Local folk painter and sculptor Kees Holterman completes the trio with a simple yet bold design: a small Eagles logo on the front and mascot Swoop climbing out of Lincoln Financial Field on the back.
Jason Kelce, now an NFL analyst at ESPN, founded Underdog Apparel in 2022. The brand profits support Be Philly Foundation, an organization Kelce also started that raises money for charities supporting Philadelphia's public schools.
In a statement, Kelce expressed his excitement about the collaboration and said all of Underdog's T-shirts will be made in the United States and designed and printed in Philadelphia, marking the first time the brand's shirts will be directly sold by the Eagles.
But at the same time, I think it's kinda weird that they're selling merch just to raise money for a good cause... like, why do we need merchandise to support charity? Can't we just donate cash or something? 
It feels kinda like a commercial deal to me... oh wait, maybe I'm just being too cynical 
.
I mean, who doesn't love seeing local designers get to work with a big-time sports team like the Eagles? It’s awesome that it’s all for a good cause too, supporting Philly schools and all that. I think the designs look sick 
, especially HeavySlime's skeleton graphic - it’s just so on point 
. And I love that Underdog Apparel is keeping it local, making their shirts in the States and designing them in Philly 
. It’s a win-win for everyone involved!
! I love how local designers like Kenney, Granese, and Holterman are gettin' a shoutout for their sick art 
. Kelce's Underdog Apparel is doin' its part by keepin' it local, makin' all the shirts in the USA and designin' 'em right here in Philly 
. The designs are so fresh too - I'm low-key lovin' that skeleton Super Bowl ring 
. Can't wait to cop some of these limited-edition merch when they drop online 
... it seems like a pretty standard partnership between a sports team and a clothing company. And don't even get me started on how "exclusive" these limited-edition designs are gonna be 
... anyway, I guess if you're a die-hard Eagles fan or just wanna cop some swag, go for it 
they're making the merch support a good cause too 
This collab is more than just merch, it's about supportin' a good cause and creatin' somethin' new and fresh for fans. I mean, who wouldn't wanna rep their team with a sick design from Eric "HeavySlime" Kenney or Paul Granese? 
. Also, what's up with the limited edition designs? Can't they just make more and sell it online like normal? And btw, I don't get why people are hyped about a crewneck shirt with an eagle clutching a helmet 
so this is what happens when you combine a football team with some local designers... I guess that's one way to make merch go from bland to grand. 
! And Paul Granese's use of retro graphics on both front and back for his hoodie design is genius 
.
. That's some good ol' American ingenuity right there 
and supporting the community at the same time is just too cute 
who wouldn't wanna buy a hoodie with Swoop climbing out of Lincoln Financial Field? 
anyway, it's awesome that Jason Kelce's Underdog Apparel is keeping it local and supporting Philly's public schools 
let's get those Eagles fans shopping 'til they drop 
! I mean, who doesn't love some sick NFL merch? 
The designs look fire, especially Eric Kenney's skeleton graphic - it's like, motivational vibes all day, every day 
!
It's all good vibes, I guess 
. Can't wait to cop some of these limited-edition tees online 
and collaborating with local designers 
can't wait to cop these limited-edition merchies 
hope they're affordable enough for fans on a budget 