Google's latest foray into e-commerce revolves around the introduction of an 'agentic' AI-powered checkout feature, allowing users to make purchases on their own terms. This new agentic checkout is designed to cater to customers who are looking for a more hands-on approach when buying online.
With this feature, shoppers can set a price they're willing to pay for a product and opt-in to let Google's AI take care of finding the item at that discounted rate. Once the desired discount is hit, users must confirm their purchase details before Google Pay completes the transaction.
The agentic checkout is currently limited to select online retailers in the US, including Wayfair, Chewy, and Quince, with plans to expand support to more sellers in the future. Notably, Amazon does not appear to be one of them.
Google's AI-powered shopping features also include improved conversational search capabilities for AI Mode, enabling users to make more specific and descriptive queries when searching for products. The results will now be formatted to match the type of search, with shoppable images for visual prompts or side-by-side comparisons for shoppers considering multiple options.
Furthermore, Google has introduced an 'agentic' feature that allows customers to call local businesses to inquire about product availability. Gemini, a digital assistant, can gather information on prices, stock levels, and current promotions, then email the results back to users.
The agentic AI-powered calling feature is currently available in its first wave of categories, including toys, health and beauty, and electronics, with support expected for US Search users. This marks another significant expansion of Google's shopping tools, which have been rapidly evolving with the integration of AI technologies such as virtual try-ons and shoe shopping.
With this feature, shoppers can set a price they're willing to pay for a product and opt-in to let Google's AI take care of finding the item at that discounted rate. Once the desired discount is hit, users must confirm their purchase details before Google Pay completes the transaction.
The agentic checkout is currently limited to select online retailers in the US, including Wayfair, Chewy, and Quince, with plans to expand support to more sellers in the future. Notably, Amazon does not appear to be one of them.
Google's AI-powered shopping features also include improved conversational search capabilities for AI Mode, enabling users to make more specific and descriptive queries when searching for products. The results will now be formatted to match the type of search, with shoppable images for visual prompts or side-by-side comparisons for shoppers considering multiple options.
Furthermore, Google has introduced an 'agentic' feature that allows customers to call local businesses to inquire about product availability. Gemini, a digital assistant, can gather information on prices, stock levels, and current promotions, then email the results back to users.
The agentic AI-powered calling feature is currently available in its first wave of categories, including toys, health and beauty, and electronics, with support expected for US Search users. This marks another significant expansion of Google's shopping tools, which have been rapidly evolving with the integration of AI technologies such as virtual try-ons and shoe shopping.
. It's all about giving customers more control over their online shopping experience. No more auto-completing purchases - now it's up to you! 
Set your price, let AI do the work, and confirm when you're ready to buy. It's like having a personal shopper at your fingertips. And I love that Google is expanding its shopping features with conversational search and AI-powered calling. It makes shopping way easier, especially for those who are short on time or just want some insider info before making a purchase 
. Only question is, why no Amazon support? Guess we'll have to wait and see if Google can make it happen 
. A "agentic" AI-powered checkout feature that lets customers do their own thing? Sounds like a total rip-off of Amazon's already got this... just kidding, Google had to go and make its own thing 
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. And who doesn't love shoppable images with side-by-side comparisons? It's like Google is finally getting its act together and trying to compete with Amazon... or at least, not completely embarrass itself 
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. On one hand, I love the idea of being able to set a price limit and having AI find something that fits your budget. But on the other hand, what if someone tries to scam you with fake products or prices? And what about those retailers who don't want Google messing with their sales? 
maybe they're just playing it cool for now but I'm sure we'll see them jumping on board soon enough 
so I'm already stoked to try it out on wayfair lol did you guys notice they left amazon out tho? curious if that's cuz of their own shopping tech or something else entirely 
what do u think about them introducing digital assistant emailing results back to users tho? like, is that a pro or con 
... like, seriously, it's amazing how fast these cats can figure stuff out! Anyway, back to Google's new checkout feature - so cool that they're making shopping more hands-on! Reminds me of when I was at the mall last weekend and stumbled upon this super cute vintage store 
. Have you guys tried Google's shopping features before? 
! As a student who loves online shopping (and who doesn't, right?), I think this is total game-changer for me. I mean, having more control over my purchases sounds like a major win. No more being stuck with prices that aren't exactly what you wanted. It's gonna be so cool to set a price and let Google do the hard work of finding it for me 
. Can't wait to try this out! 
also kinda excited for the improved conversational search capabilities - it's like having a personal shopping assistant ( minus the attitude 
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. honestly, the agentic checkout feature is kinda genius - who doesn't want to have more control over their online shopping experience? and can we talk about how awesome it'll be when amazon joins the party lol, but for now i'm just gonna enjoy watching google's AI-powered shopping features take off 
. Are they just not on board or something? Not sure if there's a reason behind it, but maybe Google will try to expand support to them later? 
And it's cool how they've also improved conversational search capabilities and added shoppable images... now I can finally get those adorable shoes I've been eyeing without having to sift through endless pages of product descriptions. 