Harry Styles is set to rake in a whopping £900,000 for the LIVE Trust after pledging one pound from every ticket sold of his upcoming 10-night stand at London's Wembley Stadium this June. This significant donation follows in the footsteps of other influential artists who have already pledged funds to support grassroots touring venues.
The LIVE Trust was established last year with a mission to support the UK's grassroots music scene and distribute funding from concert proceeds. The charity has made headlines recently, revealing that over half of the country's grassroots music venues are unprofitable and require urgent intervention. In an effort to address this issue, the trust is set to receive £500,000 across various grant schemes.
The funds will be distributed among several organizations, including the Association of Independent Promoters, Oh Yeah Centre in Belfast, Wide Events in Scotland, Production Futures, and Music Venue Trust (MVT), which will receive £200,000. MVT will use its share to provide emergency support and increase efficiency for grassroots venues facing rising business and energy costs.
In addition, a U.K. artists' touring fund, delivered by the Featured Artists Coalition, Music Managers Forum, and Musicians' Union, will receive £125,000 to help artist costs when they seek to tour internationally.
Harry Styles is not new to supporting the music industry's grassroots scene. His pledge follows similar moves from Coldplay, Sam Fender, Katy Perry, Radiohead, Ed Sheeran, Lorde, and other influential artists who have voluntarily pledged funds to support touring venues.
The LIVE Trust has already seen significant milestones in its first year of operation, and this latest donation is a testament to the growing momentum behind the charity's mission.
The LIVE Trust was established last year with a mission to support the UK's grassroots music scene and distribute funding from concert proceeds. The charity has made headlines recently, revealing that over half of the country's grassroots music venues are unprofitable and require urgent intervention. In an effort to address this issue, the trust is set to receive £500,000 across various grant schemes.
The funds will be distributed among several organizations, including the Association of Independent Promoters, Oh Yeah Centre in Belfast, Wide Events in Scotland, Production Futures, and Music Venue Trust (MVT), which will receive £200,000. MVT will use its share to provide emergency support and increase efficiency for grassroots venues facing rising business and energy costs.
In addition, a U.K. artists' touring fund, delivered by the Featured Artists Coalition, Music Managers Forum, and Musicians' Union, will receive £125,000 to help artist costs when they seek to tour internationally.
Harry Styles is not new to supporting the music industry's grassroots scene. His pledge follows similar moves from Coldplay, Sam Fender, Katy Perry, Radiohead, Ed Sheeran, Lorde, and other influential artists who have voluntarily pledged funds to support touring venues.
The LIVE Trust has already seen significant milestones in its first year of operation, and this latest donation is a testament to the growing momentum behind the charity's mission.