Netflix is set to revamp its mobile user interface later this year, according to co-CEO Greg Peters, who announced the plan in an earnings call. The new design aims to "better serve the expansion of our business over the decade to come." It's a follow-up to last year's significant TV revamp that introduced a prominent banner recommending content on the home screen.
The mobile redesign is expected to provide a more flexible canvas, allowing for future iteration and evolution of Netflix's offerings. Peters emphasized that the new UI will serve as a platform for continuous improvement, testing, and refinement.
Interestingly, Peters also touched upon vertical video, which has been a topic of discussion lately. While it's not currently a priority for Netflix, the company is already experimenting with vertical video feeds in its mobile app, featuring clips from popular shows and movies. In the future, Peters hinted that these clips might extend to other formats, such as those found in video podcasts โ an area increasingly important to the streaming giant.
The mobile redesign is expected to provide a more flexible canvas, allowing for future iteration and evolution of Netflix's offerings. Peters emphasized that the new UI will serve as a platform for continuous improvement, testing, and refinement.
Interestingly, Peters also touched upon vertical video, which has been a topic of discussion lately. While it's not currently a priority for Netflix, the company is already experimenting with vertical video feeds in its mobile app, featuring clips from popular shows and movies. In the future, Peters hinted that these clips might extend to other formats, such as those found in video podcasts โ an area increasingly important to the streaming giant.